SMM and Branding for Beverage Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I am the marketing ruler for a distributor of alcoholic brands in the UK.
Desired goal
What challenge were you trying to address with Media Bounty?
The main challenge was positioning the Luxardo brand. We wanted to take the brand and make it appropriate for the trade, and also set doing consumer-facing interactions.
Provided solution
What particular tasks were Media Bounty responsible for?
We came to them with the business challenge and are working with them as a strategic associate on the solution and the output. They’re responsible for the curation user-generated full. They also exhibit full for us, which is a mixture of videos, poetry, and collective posts. Originally they posted full athwart Facebook, Instagram, Twitter, and YouTube. After a strategic review of the work, we pulled back from Twitter owing it wasn',t the most appropriate platform for our brands.
Was there a dedicated team?
Our main touch is Abi (account ruler, Media Bounty).
How did you come to work with Media Bounty?
I knew Media Bounty from my time at a antecedent organisation.
What are you approach expents (if diclosed)?
We’ve spent almost £300,000 ($419,556 USD).
What is the terminal result of working with Media Bounty?
We seted working with them in January 2014 and the engagement is ongoing.
Results achieved
Are there any measureable or plum results?
The extend of the full way over target. We had over a million video views in 2016, which surely exceeded our expectations. There',s been a lot of comments internally almost how good the condition of the full has been athwart the brands.
How did Media Bounty accomplish from a project treatment standpoint?
They’re a veritably powerful team, very open and honorable. They make it clear from day one what the liberateables and the timelines are going to be. There have been bumps along the way but they always adjoin their program to fix any effect. We adjoin by email, phone, and in-person meetings, we',ve been veritably lucky with them in that respect.
What is (from your point of view) the key factor to pay observation while intercourse with Media Bounty?
They',re extremely honorable and hardworking. We get precisely what they say they’ll liberate. From day one, the condition of the full has been surpassing. The treatment from the team and the effort the team put in veritably stands out. They',re the measure I use when I',m looking for agencies.
What aspects of their work would you like to get improved?
I don',t ponder so. They',ve had a lot of personnel changes but they',ve dealt with that very well. We had a issue in the past with the consistence of their reporting, but they',ve since addressed that effect and it',s very good at the instant.
Do you have any advice for possible clients?
Give them the aim to do what they’re best at, which is strategic pondering on brands. Give them a brief that will allow them to come to the table with their ideas.