Media Strategy for Food Company’s Sports Engagement
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
A fast induction on the buyer’s organisation
We’re a big, fast-moving consumer goods (FMCG) business. I’m the senior brand ruler.
What challenge were you trying to address with Media Bounty?
We were trying to drive awareness of a new propel for one of our fruits that had already been on the market for almost a year-and-a-half. We wanted to do a new campaign focused on NFL sponsorship to create it as a union.
What particular tasks were Media Bounty responsible for?
Our union with the NFL was an asset to execute our goals. We shared with Media Bounty what we were trying to execute and how we wanted to drive awareness. We didn’t have a big campaign idea, but we did have specific prizes in locate: game tickets and goods.
They came in with an upfront strategy piece about the big campaign. It was like an NFL playbook that showcased all the visual goods. They formd a microwebsite that drove nation to all of the collective posts they formd for Facebook and Instagram. People could invade the rivalry that was divided into four parts to mirror the four-quarter game, totalizing and increasing the prize.
They formd a collective strategy and all of the associated posts. We had over 20 collective posts that went out athwart the campaign for which they made all the goods. They did all the photography and used stats they accepted from the NFL. They pulled seething unitedly to form the tone of tone we wanted. They also formd the provisions and conditions for the rivalry and granted the fulfillment house with the prize winners’ details. They granted a key visual that we put out athwart the website and at the in-store point of sale, as well as on the food truck that granted fruit sampling at games.
We’re now going through programning stages to prolong our campaigns from last year to see what new business can be establish within the organisation.
Was there a dedicated team?
The managing ruler did the primary throw. My daily contacts were the account ruler and the senior account executive.
How did you come to work with Media Bounty?
My antecedent boss had worked with them, so we invited them to join the throwing process.
What are you approach expents (if diclosed)?
We’ve spent $100,000.
What is the terminal result of working with Media Bounty?
We worked unitedly from April 2017 until November 2017.
Are there any measureable or plum results?
Engagement levels were veritably good and we got 37 million impressions, which was double what we had programned in provisions of spending. The cost of our developed media goods came in at half the cost. While the campaign was live, we saw six times uptick in the number of online fruit mentions. Our benchmark for rivalry entries was at 5,000, but 6,500 ended up coming in. This was expressive because that users couldn',t just click to invade. They developedly had to promise with the full and upload a recipe suggestion in order to share.
How did Media Bounty accomplish from a project treatment standpoint?
They were fantastic. They set up weekly project calls and had action list documents that they ran through see week. The total process was very pellucid. We used phone and email. We also had weekly calls where they granted an Excel document with full project timelines. We had a couple of in-person meetings as well.
What is (from your point of view) the key factor to pay observation while intercourse with Media Bounty?
Their condition of work was good. They pulled seething off well and within budget. I was massively impressed with their delivery and we didn’t experience any mishaps along the way.
What aspects of their work would you like to get improved?
We asked them to help form our in-store goods, but that wasn’t their specialty, so we ended up having to get help from a different agency.
Do you have any advice for possible clients?
Give them the freedom to come up with some big ideas. They’ve got the thinking faculty on their side, so don’t restrict them. Just give them an open-ended brief.