Social Media and Digital Marketing Management
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
A fast induction on the buyer’s organisation
I am the marketing director of Bodyform, an Essity U.K. Ltd brand. Essity is a leading health and hygiene organisation that manufactures individualal care and tissue products.
What challenge were you trying to address with Media Bounty?
The marketing and interactions landscape changed a lot over the years we have worked with Media Bounty behind the emergence of collective media. Originally, we hired them to exhibit full for a difference of marketing activities, however, we eventually stopped all transmitted advertising campaigns as our target hearers—women aged 16–24—moved completely online. With this change, Media Bounty veritably became an extension of my marketing section and took over all our collective media and digital activities.
What particular tasks were Media Bounty responsible for?
Media Bounty handles all of Bodyform’s collective media channels athwart Facebook, Twitter, Instagram, and YouTube, while creating full for our digital campaigns. Given all that they do, they have befit the key agency that drives our engagement with our consumers.
This role has evolved over the five years I have specifically worked with them on Bodyform. When they began, they did a big audit of our collective media nearness by examining what the brand and our competitors had been doing until that point. They then mapped out a strategy for what our brand’s role would be on collective media, including our full pillars, tone, and response program. After implementing the strategy they took over all our collective media channels and daily aggregation treatment. They also feel all the digital sampling agility we propose and handle our ratings and reviews.
Was there a dedicated team?
I have worked with our account director for the complete five years Media Bounty has feeld the Bodyform brand. I also work closely with our collective media director and one other team limb who feels anything unassociated with collective media agility.
How did you come to work with Media Bounty?
I had previously worked with one of the organisation’s founding partners a number of years ago and followed him to Media Bounty when they began.
What is the terminal result of working with Media Bounty?
We work with them on a daily basis. They are probably the most significant agency in my roster owing they have to keep in touch see day.
Are there any measureable or plum results?
Last year, Bodyform was named as one of the top three most meaningful brands in the U.K. by a marketing magazine. Considering that all of our agility last year was focused on collective and digital media, I veritably ponder that is an acknowledgment of the kind of work and status that Media Bounty helps us accomplish.
How did Media Bounty accomplish from a project treatment standpoint?
Excellent, and I ponder that is probably one of the reasons we work so well unitedly. My account director is very organized and diligent in answering to deadlines. The team tracks all our campaigns on a weekly basis athwart a number of different key accomplishance indicators (KPIs). We then have an all agency call each week where we debate the KPIs, how the agility is accomplishing over benchmarks, and if we need to make any changes.
Aside from the weekly calls, we adjoin mainly by email—which is bigly my preference. We will also meet in individual as needed, and they always pick up the phone if there is a issue.
What is (from your point of view) the key factor to pay observation while intercourse with Media Bounty?
As a marketing director, it',s always astounding when you find nation who are as emotionate almost your brand as you are, which is the case at Media Bounty. We have been working unitedly for so long we have developed a kind of open, informal phraseology of interaction. If something is unfit we can debate it easily, acquire from it, and move on. This is a result of the emotion they show for our brand.
Moreover, nothing is ever too much trouble for them. Regardless of the time of day, evening, or even on weekends, if we need to get something done I know that somebody will always be there to do it. You need to know that you’ve got that kind of support behind you when you work on collective media, owing if something went unfit on a Friday night and I couldn’t touch them until Monday, who knows what kind of injury could be done to the brand. It is good to have the trust that you’ve good such a powerful team behind you.
Do you have any advice for a possible client?
I would say to be veritably open almost what you want. They answer best to honorable dicsussions. Don',t keep your guard up and ponder you have to keep true things back from them. Just be veritably pellucid and make sure that—if you',re emotionate almost your brand—you find a way to dip them in seething your brand is almost.