How we helped the Times increase readership by redesigning their app for a new set of customer behaviours.
Novoda was delighted to be approached by The Times &, The Sunday Times, two of the UK’s most prestigious newspapers. We delivered the new Android app, boosting unique visitors by 32%.
- 2 usability tests each month
- 4.4 stars average user rating (previously
Key factors in the finished product were:
Seamless offline experience — whether deep underground on the Tube or cruising at 30,000ft, users of the Android app enjoy uninterrupted browsing with automatic downloads of each new edition.
Intuitive interaction — we used colour-coding and standard Android navigation patterns, based on Google’s Material Design guidelines, to make browsing totally intuitive for users.
Automatic web syncing — content saved by the user in the My Articles section on the website will automatically sync with the app for easy reading offline, and vice versa.
Streamlined multimedia files — despite large bundles of images and rich media files being uploaded daily, we were able to minimise the strain on the app and provide the best quality output.
Easily accessible — we optimised the experience for visually impaired users, with considerations for easy reading, text resizing and a first-class TalkBack experience.