The Times & Sunday Times Redesign: Novoda Digital Strategy project at Qualified.One

The Times & Sunday Times Redesign by Novoda

Some details

​​​​​​How we helped the Times increase readership by redesigning their app for a new set of customer behaviours. 

Novoda was delighted to be approached by The Times &, The Sunday Times, two of the UK’s most prestigious newspapers. We delivered the new Android app, boosting unique visitors by 32%.

  • 2 usability tests each month
  • 4.4 stars average user rating (previously
2.8)
  • 6 articles read per visit (previously 2.5)
  • 15% user satisfaction increase
  • 32% increase in monthly active users
  •  Key factors in the finished product were:

    Seamless offline experience  — whether deep underground on the Tube or cruising at 30,000ft, users of the Android app enjoy uninterrupted browsing with automatic downloads of each new edition.

    Intuitive interaction  — we used colour-coding and standard Android navigation patterns, based on Google’s Material Design guidelines, to make browsing totally intuitive for users.

    Automatic web syncing  — content saved by the user in the My Articles section on the website will automatically sync with the app for easy reading offline, and vice versa.

    Streamlined multimedia files  — despite large bundles of images and rich media files being uploaded daily, we were able to minimise the strain on the app and provide the best quality output.

    Easily accessible  — we optimised the experience for visually impaired users, with considerations for easy reading, text resizing and a first-class TalkBack experience.

    https://novoda.com/casestudy-times

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