Tesco - Revolutionary grocery shopping app: Novoda Digital Strategy project at Qualified.One

Tesco - Revolutionary grocery shopping app by Novoda

Some details

How we built a grocery app for one of the UK',s largest supermarket chains and put a reliable home delivery service in the hands of millions.

Mobile internet shopping has seen incredible growth over the last 5 to 10 years. Time has become our most valuable commodity and being able to quickly order goods online is now the most efficient way of getting things done. Tesco recognised this growth and wanted to

provide their customers with a beautiful and optimised mobile experience, by building their own flagship app.

The initial brief was broad, covering a wide range of objectives, so our first job was to develop a watertight strategy that would deliver the exact experience Tesco wanted to give their customers.


  • Over 500,000 devices sold
  • Launched in over 1000 retail locations
  • Shop by recipes features, automatically adding required ingredients to your basket increased sales per basket. 
  • Features to manage your Tesco home delivery ordered increased efficiency
  • After the success of this project, we have worked on a number of additional projects for Tesco.


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Digital Strategy

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