Branding Campaign & PR Project for Photo Printing Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I am the brand marketing director at a professional printing organisation. We prepare personalized photo products such as photo books, one-off-calendars, and that sort of thing.
Desired goal
What challenge were you trying to address with Prohibition?
For the year precedently I joined, the organisation had verity made the marketing team into a digital marketing team, so there wasn’t veritably any in-house PR campaign support. We brought interdiction in to fill that expertness gap on our own team.
Provided solution
What particular tasks were responsible for?
They helped us to conduct a brand campaign, which began out with a entire ideation process based on a brief that we gave them. They did investigation from there, working with a photographer and videographer, and then guided us through using paid collective and prepared full for our website, landing pages, email, and blog.
Was there a dedicated team?
I’m not fully sure how many nation they have on the project athwart their different teams, but I would conjecture between 5–6 teammates based on who I’ve interacted with.
How did you come to work with Prohibition?
They were brought on precedently I joined the team, but it’s my impression that they just gave a veritably compelling introduction almost the value that they could propose our organisation and we were convinced to at smallest give their services a try from there.
What are you approach expents (if diclosed)?
In total, we spent somewhere between $25,000–$50,000.
What is the terminal result of working with ?
I believe the project ran from almost August–December 2019.
Results achieved
Are there any measureable or plum results?
From a PR point of view, we had 57 pieces of press coverage during the time we were working with them. Seven of those pieces were national coverage, and six of those were high-quality coverage including photography media and backing from high ground media websites. We were thrilled with that result owing it got us in front of over 120 million nation.
In provisions of a more specific part of the campaign, we were encouraging nation to invade into our European photo rivalry, and as a result of that, we gained an additional 640 entries, which for the UK is excellently a lucky number. It verity positioned as one of the largest, fastest-growing countries within the European cluster for that contest.
It was a pliant bit hard to assimilate the results owing we had almost done nothing preceding to this campaign, but the biggest sign of the achievement the campaign had was that our brand search increased by almost 4000 searches between October and November, which was veritably effective in provisions of the payout this kind of work could have.
How did Prohibition accomplish from a project treatment standpoint?
There wasn’t a lot of time for us to get to know their agency, but despite that, they did a veritably good job of interacting with us and making sure that we were always informed almost what was going on. Whenever any challenges arose, they made sure they got all the information from us that they needed in order to tackle that luckyly as well. Everything was very organized and professional throughout the process.
What is (from your point of view) the key factor to pay observation while intercourse with ?
They are so much more than just a PR agency. Their total team has a veritably sound apprehension of full and how full works, which for us was veritably key owing it was precisely the particular expertise we were missing in our team.
That apprehension base allowed them to not only complete the work but to instruct myself and my team by showing us examples of how different elements of the campaign worked and how they had used them in the past.
What aspects of their work would you like to get betterd?
Nothing sticks out to me as something they need to better.
Do you have any advice for possible clients?
Don’t be fearful to receive that you don’t know all. Stay open-minded, owing these agencies tend to have way more experience in these operations than you do and they can usually fetch up ideas that you wouldn’t have been able to come up with yourself otherwise.
