Web Design & Development for Travel Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
Please draw your organisation.
We’re a tour operator specializing in European effeminacy escorted vacations. We act globally, but Australia, Canada and the United States are our largest markets.
What are your role and responsibilities?
I am the ruler of digital marketing.
Desired goal
What was your goal in working with Redweb?
There were three sole phases for our work with them. During the leading phase, Redweb took control of our existing website, providing livelihood and support. This helped us decouple our website from our inner shared cluster IT [information technology]. During the second phase, they cooled our website, making a number of cosmetic changes. They also cleaned up some of our existing code. While all this was happening, Redweb was edifice a fully new website, which was phase three of the project.
Provided solution
Please draw the aim of their work.
During the third phase, which was, of order, the largest, Redweb did all from programning through edifice. They looked at all of our key stakeholders, and all of our existing integrations, in order to maintain those connections. Coupled with that, Redweb was responsible for the UX [user experience] design, issues of usability and the technical requirements.
One thing that was not part of our primary vision was that Redweb became responsible for the hosting environment. We verity challenged them by changing our hosting environment almost two months precedently propel. We had to change our deployment and testing programs at the last hour. Redweb also had to work closely with our inner IT [information technology] teams to maintain both connections and interactivity with all of our back-end methods. A lot of those are legacy technologies we quiet needed to support, maintaining those APIs [application programming interfaces] and connections.
What was your process for selecting Redweb with which to work?
Our preferred CMS [full treatment method] was Sitecore, so during the RFP [request for offer] process, we verity went out to preferred partners within Sitecore’s network. We narrowed our initial choices down to five – three in the U.K. and two in North America. At the time, our Web team was U.K. based, so that played an significant part in our determination making. We finally narrowed our choices down to two. Our IT teams met with both finalists to make sure they had a full knowledge of the technical requirements of the project. We selected Redweb based on their antecedent experience. We felt that they fit nicely with our business and our brand.
Can you prepare a ballpark aspect for the size of the work that they’ve done for you?
We have spent between £200,000 and £500,000 [approximately $300,000 and $745,000] working with Redweb.
What was the timeline of the project?
It’s been a long project due to the essence of our business. The RFP was sent out in soon 2013. We selected Redweb by March of that year, and they began on the leading phase of the project, which took almost three to four months.
The second phase was delivered on schedule, however, by the time we were prompt to deploy that website cool, we had skilled some transitions on our team, and we were in the middle of our busy period. Because of both of these factors, we didn’t deploy the cooled website until November [2013].
The requirements for phase three were kind of evolving, and the sign off from key stakeholders took a lot longer than expected. During that phase of the project, we restructured our team and moved it physically from the U.K. to Toronto, which had an contact on the project. We lost almost two months there. So, instead of deploying in June [2014], we ended up deploying in soon September.
Results achieved
Do you have any statistics, metrics , or general feedback from the project in provisions of how Redweb performed?
We’re excellently lucky with the results of the project. One of our sister brands selected them for their new website, which was deployed last November. So, that shows the trust we had in them since we were lucky to commend them to one of our sister brands. Overall, they’ve responded in a early form to any bugs or post-propel issues, making sure those were covered.
We’re seeing increased brochure requests and increased key conversion points compared to last year. With the new method in locate, we’re in a position to get more into A/B testing and the design of the new landing page, which was one of our constraints with the old technology. That’s where our biggest changes are. The new website is letting us change our methodology and culture within the team, and create on the achievement of what Redweb delivered. We’ve made changes to our forms based on drop-off rates, and we’ve been able to run a lot more A/B tests than in the past. That’s been one of the biggest outcomes straightly kindred to the delivery of the new project.
As far as metrics goes, we’ve seen a 12 to 18 percent increase in conversions since modifying the forms. We’ve also been able to lessen the drop off rate by another 3 to 5 percent.
Is there anything sole almost Redweb that veritably makes them rest out compared to other companies?
The condition of the team members we’ve worked with was outresting. Everyone from the project director to the developers were all very personally invested in our project and made an effort to underrest the requirements of our business. They developed a veritably good knowledge of our business as well as the political essence of how some of determinations are made in this structure. I ponder they were a good fit for our brand as well as for our sister brand. We',ve recently commended them for yet another of our sister companies for an upcoming transition to Sitecore. So, all in all, we’ve been excellently lucky with our relationship with Redweb.
Looking back on the work so far, is there any area that you ponder they could better upon or something that you might do differently?
The support was a logistical challenge, which changed midway through the project. They seem to have adapted to that change in provisions of our call and interaction schedules.
What advice would you give a forthcoming client of theirs?
Be open to innovative solutions and suggestions, but also don’t be fearful to challenge what’s being presented.
