Some details
As a result of the data analysis and optimization practices implemented with Turkey',s first digital bank, we have achieved a significant increase in conversion rates.Banking is one of the fastest digitally transforming industries in the world. With its innovative philosophy also the convenience and advantages in the online banking operations, CEPTETEB, the next generation digital bank, is a pioneer of digital transformation in
Turkey. Together with the CEPTETEB team, which aim to increase conversion rates by providing a better digital banking experience to its users, we successfully finalized the optimization process of the application flows by focusing on analytics data, with a great increase in conversion rates.In order to optimize all application processes, especially the New Customer Application, we first started by identifying the current and potential pain points of users with the support of analytics data.
We have developed hypotheses to optimize the pain-points leading users to exit from the application process. Within the scope of these hypotheses, we started working on conversion optimization practices and made small-scale changes in the user flows to accomplish our goals.
For further information
https://sherpa.digital/en/project-detail/cepteteb-conversion-optimizatio...
