Some details
The design process that we started with Sportive, from user definitions to product categorization and a brand new interface, successfully ended with achieving key project goals such as increasing the mobile conversion rates, the shopping cart conversion rates, and the share of season products in total sales.
Sportive, Turkey',s leading sporting goods retailer, also a supplier of many sports clubs from different branches,
presents the world-famous sports brands to their customers in 36 retail stores in 11 cities also in their online store. The Sportive team, which we started to work on in the renewal process of the online store of the brand, first asked us to analyze their desktop website’s interface design in terms of user experience and then re-evaluate them from scratch according to the obtained information and the visual brand identity of Sportive.We started with user research to better understand and verify brand',s business goals and customer profile, then we optimized the product categorization and the website navigation, finally we designed the brand new user interface. In the 6 month period over the publication of the new interface, the project goals, mobile e-commerce conversion rates increased by 20%, the shopping cart conversion rates increased by 120%, while mobile revenues increased by 55% compared to the data of the same period of the past year.
Details at: http://bit.ly/2KTDJzx