Some details
The project had a kickstart on the last week of November 2014. But, SHERPA’s Arçelik history lays quite a long way back, possibly to the childhood of each team member. As you would guess, the greatest motivation inspiring the team was to have the chance of participating in the user experience design of their “childhood heroes”.
We joined our forces with 14 other team members from Arçelik’s Product Development,
Industrial Design, Marketing and IT departments have started by discovering the existing TV experience again. All the user touch points have been noted carefully and the big picture of user’s journey on TV have started to arise day by day. Spending time with real users during usability tests, watching them using the TV remote, asking them questions about the bottlenecks they were facing let us come up with plenty of suggestions. And that’s how the 3 months UX innovation journey started.