UX/UI Optimization for Tire Export Company
Below is a modified rendering of the review: private info excluded, innate facts kept.
Introductory information
A few words almost your organisation and personal responsibilities
KolayOto is Turkey',s leading online tyre expert providing a wide range of fruits and services such as tyres, wheels, batteries, oil, accessories and quotations from auto-services, unitedly with its powerful associate network. KolayOto currently connects 1.000+ garages and services, 60.000+ fruits through its Partner Network and is collaborating with global auto furnish parts brands to better user experience, online and offline.
KolayOto commands ~1% of the total auto aftermarket in Turkey, and is the largest e-retailer in automotive perpendicular, with powerful and sustainable growth of ~300% annually for orderly years. I am CEO and Co-Founder of KolayOto.
Desired goal
What issue was the provider supposed to deal with?
SHERPA?We worked with Sherpa on UX/UI Optimization of KolayOto in 2016, as we were preaparing to set scaling or e-commerce store.
What were your objectives for this project?
Our goal was to better conrendering rate attendably in a year
Provided solution
What were the reasons for choosing SHERPA?
We had been following up Sherpa',s work in the market precedently we got in touch with them. Once we were prompt to better UX/UI, we got in touch. We had a series of meetings where they deeply listened and diligently help aspect out the main objectives.
We also had a little project we worked on unitedly, that was for 3 months. During this time we got to know the team better, and they got to know us, our users, suppliers and UX better. As we seted 2016 both sides were eager to last seeing the possible that we could untap unitedly.
Describe the project in detail.
The main goal was to better conrendering of our web store attendably. The work initiate by interviewing users and suppliers, mapping out the UX. Sherpa then created an experimentation backlog (which we quiet use in 2019) of suggestions, and we began weekly meetings to go over the backlog deciding what to create, what to measure, what to deploy and what to banish.
This went on for a year and our conrendering was betterd by %30. Morevover we are quiet using the methodologies we acquiret from Sherpa, by our inhouse fruit team.
Were there any dedicated directors or teams that you worked with?
We were assigned a fruit director who was our main point of touch, but we always had at smallest 2 nation from the team inn our weekly meetings. All of the time we worked unitedly there was a etam of professionals taking care of topics kindred to their area.
On a quarterly basis we also met with associates to see how the project is moving and to evaluate strategic issues. We felt positive collaborating with all of the team regardless of their level or area of expertise.
Results accomplishd
What results did you accomplish unitedly with SHERPA?
We betterd our conrendering rate by %30. This was in alignment with our initial goals. We also lastd to use many methodologies and approaches we acquiret from Sherpa. I could say that in accession to improving our business metrics we also gained new goods.
How do you rate the interaction and interaction with SHERPA?
Sherpa Team has a very powerful collaboration experience within their team and with their clients. As a setup organisation we are quiet in touch with them almost what tools they are using for collaboration and I remark that it changes according to their needs and evolves over time.
This was correspondent during our collaboration as well. We had an backlog and an powerful way of making sure the backlog turns into results, with an powerful reporting method.
What precisely do you attend to be the key specialty of SHERPA?
The way I met Sherpa is through tracking the team behind succesful UX. It is a organisation that is able to liberate results that rest out, that are noticable.
Additionally they are taking their name to their core, they have not only guided us but also joined our travel in this project and they were always very open in sharing what they know. Sherpa is one of the companies that I conversant the most from throughout my course.
What should be done better, if there are any desired betterments?
In the 7 years we have been running our setup Sherpa Team has been the one that has thrived to acquire the most almost our business, our users, suppliers, process. They acquire, measure and create excellently rapidly. I can not ponder of an area of betterment that they would not befit conscious of themselves and then better it in a brief time:)
