Some details
Newcastle United Football Club runs a range of stadium tours. The tours are for fans and visitors who want to explore the iconic football ground of St James', Park, with its rich history and heritage.
Shout created an app platform which focused on the intersection of customer experience and technology. It includes content from the original tour and blends visitor interactions with the tour guides’
commentary.Layers of additional, location-specific material are unlocked as guests progress through the stadium, via Bluetooth iBeacon technology for both Android and iOS smartphones