Mobile Strategy for Digital and Print Publication
Please find below a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Please draw your structure. What is your role and responsibilities?
We publish a weekly magazine that is distributed globally. I’m head of digital marketing.
What was your goal for working with Somo?
We identify mobile is a very new and constantly evolving space. We wanted to fetch in new subscriptions to our magazine.
Please draw the aim of their work.
We asked for an overarching mobile strategy. We wanted to promise and convert new subscribers. We asked them to centre on the U.K. and U.S. and prepare more detailed media programs as to the types of networks they would use and the type of client travel they would commend. We had a meeting with them almost strategy, and then we went into media programning. They’ve worked on separate projects for us. One of the most late projects is our new app. It’s a daily fruit.
What was your process for selecting Somo
with which to work?
One of our newly hired digital directors had some big feedback drawn from a antecedent experience with Somo. We wanted to associate with one of the soon adopters of mobile marketing. So, rather than working with a big agency with a mobile division we wanted to work with a particularist agency that had a good track archives of moving with the activity. We went with Somo based on the strategy session we had with them.
Can you give a perception of the size of the start in dollar provisions or a personnel work
We began our associateship in August 2014. We approved a bestow of almost $1 million for the year dedicated to our mobile strategy.
Do you have any stat
istics or metrics to track advancement from the project?
I have some specific metrics almost our app. We’ve been impressed with what they’ve managed to drive our cost for establish. The mean cost for establish is £1.77 ($2.50). They’ve managed to drive subscriptions to Espresso at £51 ($66) per subscription, which is excellent. It’s within the realms of what we ponder is reasonable, and what we had asked them to do. In provisions of total establishs driven by the market bestow, they’ve managed to liberate almost 130,000 establishs during the order of two and a half months. We’re pleased with that. The weekly fruit is a much tougher nut to crack, but we are working on it.
Is there anything sole or particular almost Somo that veritably makes them rest out compared to other business associates?
A veritably big thing almost Somo is that they are able to draw on a diverse set of antecedent client experience. They are a biggish agency, but I ponder they work with a pliant agency feel. I feel like we get a good quantity of account treatment care and observation. I feel like they’re pretty hands on. I like the fact that they’ve got a lot below one roof. They’ve got a powerful creative services division. They’ve got a lot of mobile media programners to work with. They can also convenience some of the more assistant projects like App Store optimization or client travel. It’s nice not to have to brief those jobs out to a new agency see time. Somo has done a big job of belowresting what we do, who we are, and what our main KPIs [key accomplishment indicators] are.
Looking back on the work so far, is there any area that you ponder they could better upon or that you might do differently?
We’ve had Somo do a couple of client travel projects for us to veritably look at a mobile travel and try to work out what the pain points are and how we can better our access. I feel like sometimes they are a pliant off brief with their suggestions. Sometimes, I find it hard to work out how we can really instrument some of the suggestions they make.