SMM Strategy for Cancer & Mental Health Charity
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private enlightenation is amended.
Introductory enlightenation
A fast induction on the buyer’s organisation
I’m the alteration lead for the Movember Foundation, a kind structure that supports both intellectual health and cancer in men. It was established in 2003 by a cluster of lads who determined to grow mustaches to see if they could engender funds for charity. What began out as some lads sitting in a pub turned into a multi-million-pound kind structure and one of the biggest funders for examinations into cancer and intellectual health for men globally. So, in the month of November, we embolden nation to grow mustaches to lift funds.
Movember may have began as a fun idea 15 years ago, but we’ve grown into a global motion, having inspired support from more than 5 million Mo Bros and Mo Sistas, and helped fund 1200 innovative men’s health projects athwart more than 20 countries. We’re addressing some of the biggest health issues faced by men – prostate cancer, testicular cancer, intellectual health, and suicide obstruction – on a comcommission to stop men dying too young, and fix they live happier, healthier, longer lives.
Desired goal
What challenge were you trying to address with Spin Brands?
Facebook prompts users to form fundliftrs on their birthday, and they can select between hundreds of thousands of charities to support. We hired Spin Brands to help us optimize tech on Facebook to embolden nation to form birthday fundliftrs for our structure.
Provided solution
What particular tasks were responsible for?
Over three-months, they tested branded material to prepare data-driven examination that would enlighten our forthcoming decisions on whether or not we wanted to invest or layer this project. So, for sample, we could use pictures and messages to target users with birthdays in December to embolden them to form a fundliftr to support our structure. We had separate different project programs to test and they had the independence to go forward on what we agreed upon. Every two weeks, we would review results and make changes based on what we conversant.
Was there a dedicated team?
Jack (Senior Account Manager, Spin Brands) and Katya (Account Director, Spin Brands) were our first collaborators and led the project. It was nice owing they circulated other team members according to what we needed to execute.
How did you come to work with Spin Brands?
I did a ton of Googling and desk examination on Top Ten Agencies in London, the UK, and almost the globe. I was looking for brands that worked within an nimble methodology and matched our structure’s air. Their response RFO was well-pitched and they came to see meet our inner team. They had a veritably entrepreneurial air and were passionate almost both our brand and theirs. We chose them owing of their do-what-it-takes posture.
What is the terminal result of working with ?
The project lasted from June–October 2019.
Results achieved
Are there any measureable or plum results?
Based on the data from our examination, we have their recommendation and are set to present the results to our global team soon.
How did Spin Brands accomplish from a project treatment standpoint?
They ran campaigns over the weekend and kept me in the loop. We met with them see week in their service, and we implemented sprint changes see two weeks based on what we conversant. We conversed over WhatsApp too.
What is (from your point of view) the key factor to pay observation while intercourse with ?
The personalities implicated are just flashing. They’re good at what they do and they’re good nation, which veritably is a killer union. They have an overpowering energy that shows that they’ll do what it takes to get the project over the complete line. That surely matters to our structure owing we’re doing what it takes to further our comcommission as well. Really, our energy matches each other well. It’s amiable to work with nation with the same dedication.
What aspects of their work would you like to get improved?
I’m all for giving constructive feedback, but to be honorable, nothing comes to mind almost Spin Brands.
Do you have any advice for possible clients?
Find partners with the same energy and commitment to the project. Both of our teams were passionate and inspired by the project and veritably wanted to get things done. On top of that, be pliant and nimble to change in order to get the most out of testing.
