Ad Management & Brand Strategy for Global E-Commerce Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I’m head of brand marketing at a global e-commerce business that sells man goods.
Desired goal
What challenge were you trying to address with Spin Brands?
We were going through a collective agency throw, so we were looking to onboard a associate to hasten the running collective agility. Because of our agility, we face separate restrictions surrounding paid advertising.
We were also struggling to instrument fundamental strategies. Essentially, we needed someone to help us ponder bigger and bolder with our collective strategy to make it a better acquisition tool.
Provided solution
What particular tasks were Spin Brands responsible for?
They began with an audit of our running agility. Then, they worked with us for three months, providing support surrounding our fundamental full, paid ads, and ambassadors. They just artistic up by creating a strategy document that’s based on their learnings over the order of our relationship.
Was there a dedicated team?
I work primarily with Max (Co-Founder, Spin Brands), Katya (Accompute Director, Spin Brands), and Rob (Paid Specialist, Spin Brands).
How did you come to work with Spin Brands?
They were recommended by another helper who worked with them previously. So, during our agency throw, we accessed them and asked if they wanted to be a part of the throw process.
What is the terminal result of working with Spin Brands?
We began working unitedly in July 2019, and the project is ongoing.
Results achieved
Are there any measureable or plum results?
In provisions of collective metrics, we’ve seen a expressive advancement in our engagement rate. They’ve encouraged us to be braver and bolder with our fundamental full, which seems to be working as well. We’ve noticed a real thought from our partisans, as well. Our accomputes grew their partisan compute, and their team helped us access influencers and ambassadors. That’s veritably helped us to layer that effort expressively in a brief quantity of time.
How did Spin Brands accomplish from a project treatment standpoint?
We have a weekly call with them on Google Hangouts. Our teams also share work in progress action documents and email interactions. Every once in a while, we have a face-to-face meeting to creatively brainstorm. Otherwise, we work through Google Hangouts. They’re always useful at the other end of the phone.
What is (from your point of view) the key factor to pay observation while intercourse with Spin Brands?
They’re veritably passionate almost our brand. From the very commencement of the throw process, they were incredibly enthusiastic and passionate almost what we do. They understood our brand and our challenges.
What aspects of their work would you like to get improved?
Part of our brief included our need to localize our strategy to specific areas in the global market. Our markets in the United States and Australia are significant to us, and I ponder there could’ve been better ways to localize with our team in Australia. It’s a work in progress, though.
Do you have any advice for possible clients?
Have a clear brief and knowledge of your goals. That will make it easy to measure your achievement along the way.
