Some details
SUS was initially commissioned by Channel 4 to support the creation of an new proposition for Film4.com. We gathered user insight to inform the creation of personas and generate greater awareness around user behaviours and preferences. These interactions were balanced with business requirements to create a proposed new structure for the website across desktop, mobile and connected TV platforms, which we depicted in a series of
conceptual architecture diagrams. This process culminated in the prototyping and testing of the proposition.We were then re-engaged to deliver the user-centred redesign of Film4.com. This involved working closely with their product, design and development teams to bring together the websites for Film4oD film, Film4 Productions and the Film4 channel. To achieve this, we created taskflows which kept users engaged and connected to Film4 in one seamless experience. Another key part of the project involved bringing the edgy and iconic Film4 TV channel branding into the digital realm.
Summary of ROI:
- The new Film4.com website was nominated for a Broadcast Digital Award
- Increased conversions for film purchase through Film4OD
- Greater continuity between the TV channel branding and the online branding
- Created a brand design system that encompassed Film4 Productions, Film4.com and Film4OnDemand
- Design of ‘Watchlist’ tool - to schedule and bookmark films for view/purchase
