Some details
The Global Partnership Marketing Team asked us to produce rollout guidelines for on-brand shop in shop executions, focusing primarily on the APAC region.
Instead of a document in English that would prove onerous for speakers of myriad languages to use, we proposed and delivered an app that allows the user to play with stock elements to design and envisage their space. The app gives a degree of autonomy and bags of
usability while ensuring that the end result remains on-brand.