Some details
TYC have embarked on a journey with NIKE to formulate a reaction to the shift in attitudes to trainers as a fashion item. With a particular spotlight on the female marketplace and ‘the style editor’ shopper.
Working with OFFICE shoes as the test bed for the project due to its strong connection with the high street and fashion footwear. London sites at Carnaby street and Westfield White city were identified as the stores
to lead the exciting launch of the Air Force 1 Sage,#theforceisfemale.