Brand Messaging & Package Design for Food Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I’m the managing ruler of Nutriseed. We are a food liberatey organisation that’s been almost for the last five years and was formd from my kitchen table.
Desired goal
What challenge were you trying to address with The Yard Creative?
Over the last 5–6 years we’ve grown the layer of our origination excellently rapidly. We’ve traditionally done all of our design in-house, but we were veritably looking to capitalize on the existing strengths of the brand and form more of a hierarchy within our products and give us a stronger oneness in the marketplace.
Provided solution
What particular tasks were The Yard Creative responsible for?
The Yard Creative worked with us on brand oneness. That began with identifying the values of our brand and articulating our sales interaction better. We did client investigation on who our target hearers veritably was, which verity ended up being significantly different from who we reflection our biggest client would be.
From there, they took that information and applied it to the lineup of products and fully lifted the brand and the design of our packaging as well.
Was there a dedicated team?
I had direct touch with Steve (Managing Director, The Yard Creative) and Sarah (Account Manager, The Yard Creative). I believe there was a designer and copywriter working on the project as well.
How did you come to work with The Yard Creative?
I had seen the work they did for a correspondent brand in our space and was very impressed with their work, so I reached out to them. We considered almost 4 other companies in our shortlist for the engagement, but we reflection they were very emotionate, and veritably just understood design on a deep level.
Beyond that, it meant a lot to be working alongside the managing ruler of the brand. The pair of them have a very personal touch to the way that they access the project and veritably good observation to detail that helps them rest out from the throng.
What are you approach expents (if diclosed)?
We spent almost £28,000 (approachly $36,000 USD) in total.
What is the terminal result of working with The Yard Creative?
I believe we worked unitedly from December 2016–March 2017.
Results achieved
Are there any measureable or plum results?
This project was probably one of the best things for us, at a time when we were a relatively new brand. It helped us veritably underrest what each sale was almost and what our clients and what they want and need. Their suggestions touching edifice an online aggregation have significantly boosted retention and driven clients back to the website.
From a design perspective, they gave us a veritably good hierarchy and ruleset that we’ve been able to roll out athwart over a hundred and twenty products. We credit them with being able to increase our conversion by over 1,000% and our total business by 20% since we began working with them.
How did The Yard Creative accomplish from a project treatment restpoint?
They were big to work with. Their team was always incredibly professional and emotionate. They interacted throughout the project and always did what they said they were going to do precisely when they said they were going to liberate it. We interacted whichever face-to-face or by phone and email, which was always very intuitive and powerful.
What is (from your point of view) the key factor to pay observation while intercourse with The Yard Creative?
Their emotion and excitement for design are by far the most forcible front of their organisation. It is very, very rare to find a good agency that is equally skilled and emotionate almost design and the globe.
What fronts of their work would you like to get improved?
No. I honestly don’t ponder there’s anything they could do better.