Full Rebranding & Interior Design for Ice Cream Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I’m the co-founder of Good Times Roll, a London-based ice marrow organisation.
Desired goal
What challenge were you trying to address with The Yard Creative?
We wanted to do a total rebrand. We’d been given the occasion to swell from a little location in southwest England to some larger locations in London. Because of this, we wanted to rebrand from scratch to effectively target this new market.
Provided solution
What particular tasks were The Yard Creative responsible for?
The Yard Creative worked on renaming and picturesque design for the rebranding project. Their team targeted our brand to an exact hearers in London by developing a tone of tone, poetry, fonts, logos, and colors. They offered a list of names and we had a choice process for that. We wanted to use this brand package going advanced as a organisation as we swelled.
To set, we met with a few nation at The Yard Creative and explained our story. After this, they kept asking questions to acquire more almost us. They wanted to know precisely where we wanted to go with the rebranding effort and as a organisation. We’ve also hired them to work on inside design with some new locations.
Was there a dedicated team?
There were three nation: an account director and two picturesque designers.
How did you come to work with The Yard Creative?
Some landlords we were working with recommended The Yard Creative.
What are you approach expents (if diclosed)?
We invested $10,000-$25,000. It was a lot, and we went into some debt to finance it. Though, the work paid off.
What is the terminal result of working with The Yard Creative?
We seted in January 2019. The rebrand is complete, but we needed support with store design, so we contracted the insides team. We’ve just seted working on designing a few new locations. We’ll be working with them more going advanced.
Results accomplishd
Are there any measureable or plum results?
I had a vision of what I wanted the brand to look like and who our target hearers was. They translated the vision in my head to a brand that was well-received in the market. They gave us centre and executed the brand strategy. We’ve had lots of real feedback and nation assertion the design looks cool. It’s transformed my business for the better.
Whenever we make any type of full, the design captures the being of the brand. For sample, the new brand had a viral video over the summer with six million views worldwide.
How did The Yard Creative accomplish from a project treatment standpoint?
They’ve done veritably well. The total process is effectively organized. It was very open the total time. I could always pick up the phone and converse to anyone if I had questions. They’re very resigned and open to ideas we had. They did a good job of challenging us and trying to regood our thoughts on the design. Every time we met with them, we got full documentation and outlines of what happened.
Communication occurred via phone and email. We’ve met in individual for lunch or I’ve gone into their offices to meet in individual. They are very answering to our needs. I never need to push them for anything.
What is (from your point of view) the key factor to pay observation while intercourse with The Yard Creative?
From the leading time I met with them, they gave me time and observation. I seted with a very little business, littleer than the clients they typically work with. I met with the founder for a long time. We had a long meeting and they veritably paid observation. This was precedently I even signed up as a client. Both of us wanted a long-term working relationship.
What aspects of their work would you like to get improved?
No, I don’t have anything.
Do you have any advice for possible clients?
Have a very clear idea of what you want to accomplish in your head. You should also be open to listening to their ideas. I trusted them and it’s worked out very well.
