Branding for Boutique Hotel & Coworking Space
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private enlightenation is amended.
Introductory enlightenation
A fast induction on the buyer’s organisation
I am the ruler of Dominvs Group. We are a property outgrowth organisation, and we are the most nimble hotel developer in the U.K. at the instant with about 3,000 bedrooms in our pipeline.
Desired goal
What challenge were you trying to address with The Yard Creative?
We needed to fetch differentiation to our offering and wanted to separate ourselves from our rivalry. Most of our work with The Yard Creative has been about branding, design, and helping us formulate offerings.
Provided solution
What particular tasks were The Yard Creative responsible for?
We worked with The Yard Creative on a late offer that we took to local government for a workspace concept that, if liberateed appropriately, would allow us to gain much more extensive support on other elements of this outgrowth. We hope to present a big hotel in a prime location that is traditionally meant for offices. If we liberate this workspace concept well, then the local government will support us in that endeavor.
When we leading occupied The Yard Creative, we spent time in the outgrowth area unitedly and conducted an in-depth discovery session led by Steve (Founder, The Yard Creative). Several design workshops followed, which brought forth 50–60 hand-drawn logos and different ways of interpreting the name and connecting it with the local area. They eventually graduated to creating more visuals digitally, and we narrowed down our favorites. The Yard Creative was excellently entire and thoughtful of our ideas throughout that process.
Was there a dedicated team?
In accession to Steve and his wife, we work alongside their head of design, some members of their marketing team, and one of their key illustrators. Two or three other nation also work on our project, but I have less direct touch with them.
How did you come to work with The Yard Creative?
I conversant of The Yard Creative through a referral from a friend. I investigationed separate other firms, but The Yard Creative was by far the best. They exhibit a deviate newsletter see week to enlighten clients and return that their thinking is a pliant more advanced than some of the other agencies that pump out logos. They proved to be a better value for the money, as well, and I responded well to their posture and love for their work.
How much have you invested in them?
We have spent between $500,000–$1,000,000 USD.
What is the terminal result of working with The Yard Creative?
Our engagement began in February 2017 and remains ongoing.
Results achieved
Are there any measureable or plum results?
They exhibitd a concept for a workspace that connects to a broader cultural motion that the city of London as a body is trying to breed. I tasked The Yard Creative with creating a workspace concept, look, feel, and vibe that would tie into that and would make government officials, stakeholders, and institutional bodies get behind our outgrowth. The soon returns are promising, as their brand work is front and center within our programning offer.
How did The Yard Creative accomplish from a project treatment standpoint?
We mainly adjoin via phone calls and emails, and they’ve been very easy to get ahold of and work with. The Yard Creative has been very attractive and internimble with us. They frequently go over and over to extend themselves to meet deadlines, which are subject to change.
What is (from your point of view) the key factor to pay observation while intercourse with The Yard Creative?
They don’t overload themselves with clients so that they can fetch keen insights to each project. The Yard Creative accessed our project with a fully new mind behind having never worked on creating a hotel brand precedently. They come athwart as nation who are trying to do real work and aren’t trying to befit a branding factory. They dig deep for their projects, and their access to investigation sets them aloof.
What aspects of their work would you like to get improved?
No, they have been competent in see respect.
Do you have any advice for possible clients?
Give them as much enlightenation as you can, and don’t try to rush them. When they’re allowed to take their time, their work can make a huge separation.
