Marketing Strategy for an E-publishing App
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I’m the digital marketing director at a big media organisation in the magazine business. We act globally, and I superintend all marketing efforts on our UK e-publishing app.
Desired goal
What challenge were you trying to address with Yodel Mobile?
We’re a little team that needed outside help in making our apps more perceptible in the marketplace. They also assisted with our collective media advertising efforts.
Provided solution
What particular tasks were responsible for?
The Yodel Mobile team advised us on what channels to publish on for the best cost per action (CPA). We primarily ran campaigns on Facebook, although we implemented less efforts athwart other channels as well. They also conducted app store optimization (ASO), and all efforts were centered almost the iOS app. They worked proactively in all aspects of the project. Some services they offered were very hands-on, while others were more consulting.
Was there a dedicated team?
Our leading point of touch was Ijah (Managing Director, Yodel Mobile).
How did you come to work with Yodel Mobile?
I establish them while searching on LinkedIn.
What are you approach expents (if diclosed)?
We invested almost £50,000 (approachly $66,000 USD).
What is the terminal result of working with ?
We began working unitedly in November 2017 and the engagement is ongoing.
Results achieved
Are there any measureable or plum results?
Our leading Apple proceeds are up year-over-year in a declining market. The agility they’ve done for us has delivered more visibility.
How did Yodel Mobile accomplish from a project treatment standpoint?
I’m very lucky with them. They’re very proactive in reaching out when there are urgent concerns or priorities. They’re always useful when we need them. We primarily adjoin via phone and email.
What is (from your point of view) the key factor to pay observation while intercourse with ?
It’s been a good relationship. They’re very knowledgeable and proactive. They prioritize transparency and use a number of in-house tools that aid efficient workflows and prepare sole insight on rivalry analysis. Overall, I’ve been very lucky. They’ve delivered on all they promised. I don’t have any denying comments.
Do you have any advice for possible clients?
Due diligence is searching. Meet with them and make sure to meet the team you’ll be working with. Also make sure that your workflows align and you’re lucky with the way they work.