UX and Marketing Strategy for Travel App
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I’m the head of marketing at Teletext Holidays, a package holiday organisation. We’re consumer facing.
Desired goal
What challenge were you trying to address with Yodel Mobile?
We built a mobile app. We had the technology, but we didn’t have the market strategy. We needed help to get the mobile app fit for market and to layer the app in provisions of getting downloads.
Provided solution
What particular tasks were Yodel Mobile responsible for?
Their initial relax was to look at the mobile app and rate how it was accomplishing. The app is built for iOS and Android. They worked principally on the UX side of things and more of a strategic recommendation component. They made recommendations for short- and long-term ways of how we could better. That included how to layer the app and increase its usability.
They also made recommendations for what platforms to use, and they got implicated in edifice out video for the app, testing, and strategy too.
How did you come to work with Yodel Mobile?
We establish them through a Google search. We had a meeting and liked them. They checked all the boxes we needed.
What is the terminal result of working with Yodel Mobile?
We worked unitedly from September 2016 until October 2017.
Results achieved
Are there any measureable or plum results?
We’ve had an increase in downloads, installs, and searches. The app functions properly and they got it to a veritably good locate. They were very proactive in what they granted for me.
How did Yodel Mobile accomplish from a project treatment standpoint?
They kept all on track and granted things when they said they would. We were assigned a project director and interacted via phone and email, while sometimes meeting face to face.
What is (from your point of view) the key factor to pay observation while intercourse with Yodel Mobile?
Their observation to detail in all they presented and in their interaction was veritably good.
