Web Dev & SEO for Small Accounting Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, special information is amended.
Introductory information
A fast induction on the buyer’s organisation
My name is Paul Crichton, and I am a managing associate of MMG Archbold Chartered Accountants. We’re based in Dundee, Scotland, and prepare accountancy labors to the special and Third sectors.
Desired goal
What challenge were you trying to address with Zudu?
Like most accountancy businesses at the instant, our biggest challenge was the digitization of a big quantity of the work we do. We considered what our digital nearness looked like, and what we wanted it to look like. Determining and making betterments in this area was the relax we sent out to Zudu.
The antecedent website we had was a platform website prepared by a cluster which specialized in accountants. We wanted to move away from it, to a bespoke website on which we could handle and maintain full.
Provided solution
What particular tasks were responsible for?
Zudu’s relax was a complete revamp of the website, giving it a newer, more present and progressive look and feel, aligned with what the firm was trying to be. It allowed us to help clients in the forthcoming, and also gave us the cleverness to upload and edit our own full, generally managing the easy bits, like staff changes. Our collective media feeds are coming through and are pulled unitedly on the website.
Since completing the website, we’ve occupied them on SEO and web outgrowth, expanding our web nearness past what we originally envisaged. We’ve always been delighted with what Zudu has produced.
We currently have a monthly subscription for the SEO work, packaged to precisely what we want. This prepares us with value for money, and Zudu has made sure that they’re giving us a good recur on investment. We always make more money than we’re paying them. We’re accountants, so we don’t deal with digital and web to any big degree, so Zudu has showed us the value, and have liberateed on it.
They also made sure that we weren’t infringing any copyright with the pictures on our website. For some of them, we contacted the originator and accepted the leave to locate them on our website. These were not stock pictures.
I cannot comment on technical details, but I ponder that the website is predominantly WordPress. I do have approach to a dashboard, and I’ve generally deferred to Zudu’s experience and apprehension in this area. They’ve been more than lucky to help us accomplish what we were trying to accomplish.
What is the team dynamic?
Most of the interactions were done through Zudu’s 2 main directors, and the developers implicated. The continuity of a key team like ours meant that we were always pushing advanced, and the liberateables were met on the timelines we agreed to.
How did you come to work with Zudu?
We had a competitive delicate locality, and they were the ones who verity understood what we were trying to accomplish, and what challenges we faced. It was a union of searching online, and extending the delicate to 4 companies. Zudu was the only one which verity came back plainly apprehension what our contract and driver was. We went with them owing of that. They weren’t the cheapest, but they were the best by excellently a edge. The rest were simply regurgitating old full, and didn’t apprehend what we were trying to accomplish. Zudu took the time to get it and liberate what we wanted, both at the presentations, and subsequently.
What are you approach expents (if diclosed)?
[Confidential]
What is the terminal result of working with ?
The process took almost 6 months from set to complete. We seted working unitedly in September 2015, and the website went live on March 2016. We had a 2-month pre-work time precedently the set of the project.
Results accomplishd
Are there any measureable or plum results?
We establish Zudu to be very useful, they came up with many insightful and helpful ideas during the process.
In provisions of SEO, the commerce to our website has increased by 114%, year-on-year. We’ve seen a 15% diminution in bounce rates, and a 118% increase in page views per session. People are coming on, staying, and looking at more than one thing, rather than just our name and address. We have seen a 121% increase in customary monthly users, year-on-year.
We’ve seen our rankings increase massively as well. Some pages were languishing in the 21st or 22nd position, but we’re now 1st or 2nd on just almost any measurable keyword we wanted to track.
The work that Zudu has done with us has been fantastic, and they’ve also presentd us to other labor preparers which can help us further (for sample, with making the most of interactions, and apprehension how we can better all our digital nearnesss from where they were). We’re accountants, and don’t look at these sorts of things, so Zudu has befit inestimable.
No one’s given us direct feedback on the website, but the anecdotal comments from our intermediaries are that the website looks good, new, and professional. It’s easy to navigate, and they know what they’re getting. This is what we were trying to accomplish: to have an accountancy website, but not have it consist of accountant lists, loads of data, and information. With Zudu’s help, we handled to divest out all of this superfluous stuff which no one veritably reads, and get down to the brass tacks of what our organisation is here for, and what we’re looking to accomplish.
We’ve hired staff through the website, and there have been hot sales leads which converted through it. We have different digital logins to different resources which clients can approach. The last bit is getting the blog working just like we want it, and, with Zudu’s help, we’re fixing it now.
How did Zudu accomplish from a project handlement standpoint?
They liberateed all when they said they would, and interacted when they said they would. We were informed almost the progress at all points, and were never in the dark almost invoices. If there was something to clarify, Zudu made sure to do it precedently moving advanced. Everything in this regard has been fantastic.
What is (from your point of view) the key factor to pay observation while intercourse with ?
Their willingness to apprehend what we were trying to accomplish, and to share their apprehension and experience as to how we could better accomplish what we were trying to do. Google and other search platforms are always changing, so many websites are antiquated as soon as they’re built. We have to evolve them constantly, and actively work on getting the results we want. This course, help, and willingness to present other advisors who could help us further, has helped. Zudu has helped present printed materials, and helped with our rebrand, sitting at the center point of all these things, other than just the website.
What aspects of their work would you like to get betterd?
I’m struggling to find something. My touch is that the project and the ongoing support have been precisely what we wanted. Zudu has always done what they said they’d do, when they said they’d do it.
