Great Escape Athens approached us as they were not seeing results with their website and they wanted to start Adwords. After reviewing the website, we found that many changes and improvements had to be made in order for the site to rank on Google and for Adwords to bring results.
Our findings from our keyword research gave us two categories of keywords, primary and secondary. We targeted the primary keywords,… like ‘escape rooms’, ‘escape rooms Athens’ (in both Greek and English), to the respective home pages, and the secondary keywords, like ‘kids’s parties’, team building, ‘thinking games’ to respective pages dedicated to these topics. Our client saw results within two months, despite the huge competition in the industry, since there are more than 100 escape room companies in Athens alone.
Using Adwords, we’ve been able to rank the site in the top three positions of Google’s search engine. This online advertising method goes hand-in-hand with Search Engine Optimization (SEO), helping us maximise traffic to the website.
We increased visitors to the website by 70% through our well-structured and targeted ad campaigns. The next step was to calibrate the ads regularly in order to improve important factors that Google takes into consideration when displaying ads. Within a short time, we maximised the ads’ performance, and increased the clicks on the ads by 200% without our client raising their budget.