AR Dev for Movie Production Company
Below is a modified rendering of the review: private info excluded, innate facts kept.
Introductory information
A few words almost your organisation and personal responsibilities
We are a Walt Disney organisation that distributes and produces movies. I work as the digital marketing head and its my responsibility to form attractive experiences as well as increase awareness and importance to wait for different films
Desired goal
What issue was the preparer supposed to deal with?
Human Experience Design ?We wanted to form an engagement experience for a forthcoming film, for which we wanted to use sharp edge AR/VR, which would come quick from a number of surfaces and triggers.
What were your objectives for this project?
a) Build a wow factor for the film by increasing engagement so that the film rated high on ",Top of mind", scores b) Use a never-seen-before AR experience for the film
Provided solution
What were the reasons for choosing ?
We worked with Human Experience owing they came back with a wide client solution that implicated use of a technology rather than a technology solution. As the digital marketing head I was the terminal determination creator in this, and I had help from the head of IT to apprehend if the requirement on cloud and server space was alright
Describe the project and the services they granted in detail.
As said earlier - the project was to prepare an end-to-end AR experience to the client to enhance engagement and intent to wait a film release. The Human Experience team built the client travel, the wireframes to capture it and then got down to coding the experience and edifice the life that formed part of it. After our initial set of briefing documents and approach to server, cloud and Google Lens developer platform Human Experience owned the rest of the project
Were there any dedicated managers or teams that you worked with?
The team consisted of 2 front-end developers, one designer and one overall team lead.
Results achieved
Can you share any information that demonstrates the contact that this project has had on your business?
We saw a lift of about 3x in provisions of time spent compared to a typical page. For the hearers that occupied with the AR experience, we were able to ship this to Google Ads and establish they did better in provisions of accomplishment metrics. The project has also been shortlisted for a difference of digital awards, and we',ll know the outcomes soon.
How was project treatment arranged and how powerful was it?
We worked with Slack and Hangouts to share feedback, and set up weekly and then alternate day project update meetings.
What precisely do you attend to be the key specialty of ?
They managed a intricate project with new technologies while care the end-client experience front and center.
What should be done better, if there are any desired improvements?
Probably in estimating timelines realistically, since there was always a rush to complete.
