Content Marketing for UAE fintech brand: Justwords Content Marketing project at Qualified.One

Content Marketing for UAE fintech brand by Justwords

Some details

Project Summary 

In the world of payments, one of the most difficult things to earn is customer trust. Paytabs knew it would need a very strong content marketing to establish a brand name and beat the competition.  

Solution

For creating brand awareness, we had to get online visibility. And for that we used two ammunition – a strong SEO

to help the brand gain visibility on Google and a brand campaign that hit directly at the target audience.

Our target audience was the SME category who are slowly opening upto ecommerce opportunities and selling globally through online. We wanted to encourage them to make locally but go global with Paytabs. That shaped the first brand campaign. The idea was to help small business owners take their first step towards global business transactions without any worry. This was backed up by a content-rich marketing strategy with well-researched blogs, rich infographics, informative social media posts and animated videos.

Results 

The combined content and SEO efforts paid off, driving in page one rankings for all keywords of the brand, increasing organic traffic by a huge percentage. 

 

 

 

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