About Digital For Africa LTD Media Buying company in Nairobi, Kenya
We are a different kind of agency that is obsessed with customer satisfaction
Data
We believe that data is the lifeblood of any business for information gathering
Simplicity
We love making things simple and easy to use. We believe all products should be easy to use.
Content
We believe creating relevant content and designing with empathy and data brings success.
The Benefits of Data Analytics in Marketing
Every day you interact with customers on various channels; website SMS accounting software CRM Email social media or office productivity tools. These tools collect lots of data which when analysed can unlock opportunities by making the life of the customer better and grow your sales.
What are the benefits of making business decisions based on insights instead of a gut feeling?
1) Innovation: Data analytics helps create products and services that address unmet customer needs.
2) It improves the customer experience by removing friction in all customer touchpoints.
3) Increased sales by helping you target the right customers who are likely to buy. Your marketing budget is used efficiently
4) Loyalty: Better customer experience drives customer retention
5) Forecasting and Planning. By analysing transactional and behavioural data you can get sales forecasts and plan better
6) An efficient sales process improves the employee experience such that they are able to be more productive.
At Digital4Africa weve been offering companies data analytics strategies and the results have been impressive
VisionTo be Africas leading data-driven digital agency that delivers results
MissionOn a mission to help companies use data-driven marketing to personalize customer experiences
Why we are differentSpeed– We believe customers want faster execution
Talent – Our team has a wealth of experience serving non-profits banks technology companies and retail brands.
Process – We believe the process is the innovation. We use technology tools to solve problems and bring efficiency.
Focus Areas – UX Design Web Design Training Data Analytics CRMs.
The services we provide
Digital Marketing Training
Website Design and Development
Mobile App Development
Search Engine Optimization
Conversion Rate Optimization
Data Analytics
Content Marketing
