About DNA Design Branding company in Auckland, New Zealand
We are an Experience Design consultancy using insight, creativity, and technology to make a positive impact for government, businesses, the economy and the lives of New Zealanders. We solve large and complex challenges to help organizations transform
In 1991 a small group of us launched a communications and design firm in Wellington. Everything was going great but we had bigger aspirations. We wanted to do work that would have a wider impact.
So we expanded. First into brand then into digital consulting. We built up a diverse portfolio of top business and government clients. We got bigger and then opened an office in Auckland.
Early on we recognised how valuable human insight was to the experiences we designed and built. So we created a practice that puts people at the heart of the design process.
It worked. Our clients got great results.
So today we continue to seek out and solve new challenges facing our clients—and humans everywhere.
Were curious optimists thinkers and makers united in our fight for greatness—a movement more than 25 years in the making.
We#39;re all about solving big problems working collaboratively and delivering outcomes that make a difference.
Next.
As a design-led business, we work with organizations to unlock new ideas, realize opportunities and deliver transformational experiences – for their people and their customers.