About Feast Creative Creative company in New Zealand, New Zealand
Crafting effective marketing begins with strategy and a considered Marketing Strategy starts with your audience. From identifying customer demographics and behaviours through to segmentation and acquisition our team will work with you to determine who your customers are and where they are spending time. Once you know your audience its important to develop an understanding of your industry competition and product-market-fit to ensure that your Marketing Strategy cuts through the noise. Feasts dedicated research team will equip you with the insights and data to move ahead with confidence – ensuring your marketing is effective and cost-efficient.
Our team is also experienced in Business Planning and areas outside of Marketing. Whether youre a direct-to-consumer ecommerce business a tourism operator or a Social Enterprise connect with our team to discuss your evolving business needs and tailor a strategy that is focussed on securing growth and success.
Yes you need a logo that stands out more than a martini in a Bond movie. But strong brands also need cohesive and ongoing strategic expertise behind them. Branding isn#39;t just about colourful logos signage or an ad here and there - its everything from how you pick up the phone to how you say goodbye. Your brand is a concrete thing – the signage the menu the photography the business card and everything in between. It is also a nebulous something – a collection of stories and ideas that influence how others arrive at your doorstep use your services buy your product and advocate for your company.
Across digital print outdoor and ambient landscapes we ensure these things and somethings align with influential market positioning and powerful brand messaging. With market influences and customer behaviour in mind we craft your identity to be wholly unique and absolutely effective.
The world has changed and so has advertising. Were no longer in the golden age of advertising where buying a spot in the paper or on the telly would ensure everyone knew of your brand. Nowadays advertising works by cutting through the clutter of a crowded marketplace. It doesn#39;t have to be expensive - but it does have to be effective. Research-backed campaign strategy ensures you remain ahead of the competition. Creative execution across all media channels ensures this competition is always a few steps behind. Whether the aim is brand awareness market engagement or lead generation we can sell.
Nine out of ten dentists agree that our advertising nous and creative vision is perfect for your brand. The other one? Hes a real jerk – dont worry about him.
You probably wouldn#39;t play paintball with a blindfold on (unless thats what youre into). So why would you run a business without knowing where your market is moving? Often our clients are too close to their brands to see how their markets are changing or where new potential is emerging. Even a small investment in market research can yield huge advantages here.
Our dedicated research team provides insight and analysis that can only come through experience and expertise. With this capability we can determine where marketing investment will deliver the greatest ROI and in doing so make certain every medium and message is precisely on target.
The first sign of a credible business these days is a well designed website. Your audience no longer judges a book by its cover but a brand by its home page its Instagram feed or its site navigation. It#39;s about more than just website design: we focus on customer acquisition through social media search engine optimisation and content strategy. Attracting (and retaining) your audience#39;s attention requires the perfect balance of personality and professionalism. Only then can you engage and convert their interest into a successful and sustained revenue increase.
We are experts in digital strategy design content and technical execution. Our team have a constant finger on the pulse ensuring that your digital presence is dynamic and constantly evolving.
If your audience is online then the chances are youll need a quality social media presence. Well work with you to ensure the right resources are dedicated to this vital market conduit. Well then plan and action your campaigns and content strategy. In doing so well increase your visibility and improve your brand authority and personality. Well cost-effectively channel past present and potential customers through an online journey to their ultimate purchase.
We know youre busy - there are only so many hours in the day and so much space in the budget. So we#39;ll set a programme in place that is cost and results-effective: we will manage your updates news blog posts promotions and any other stories that will let everyone know what your brand is about.
Every year some supposed boffin declares print dead. Every year they are proven wrong. When expertly designed and targeted correctly print marketing continues to deliver an impressive return on investment – especially in tourism marketing. Tactile and tangible more likely to stick with the potential customer well after theyve swiped past other messages print builds awareness of your brand while establishing its credibility and authority. We#39;ve found our clients#39; collateral all around the world more than a decade after we first sent the designs to print. Thats an investment that keeps on giving.
We manage everything from content creation and design to print production and media buying. With our extensive network of print and media partners across Australasia we can provide the most sustainable and innovative production processes whilst passing on significant agency rates to our clients.
What#39;s the point of having the world#39;s best product or premises if people cant find it? Your brand should stand proud across all customer touch-points. Sometimes on a busy street for example this communication will need to quickly disrupt and engage to sell with persuasive clarity. Other times be it on a ski lift or in a bathroom your audience may engage with the messaging for far longer and in doing so allow a far more complex story to be told.
We have experience in all types of signage from the temporary to would-survive-an-apocalypse type. As with our print capabilities we have long-standing signage partners that allow us to offer extremely cost-effective production and installation rates to our clients.
If you want your potential customer to take your product seriously it needs to be beautifully packaged. And if you plan to be stocked on the prime-position shelf you have to earn it. Or you can hire a top-notch design agency that will put in the effort and earn it for you. It starts with careful research and market analysis – the hows whats and whys of where your product will come to rest to ensure the market will choose your brand from the competition.
Then we get into the inspiration and perspiration of the design process – where we think outside the box inside it and all around it actually. Here we consider everything from fashion to form and function often working with our production partners at this stage to ensure the most cost-effective approach to any innovation we might introduce. With this integrated and cohesive approach well deliver the final package perfect for your product.
A picture paints a thousand words. A creative illustration or well-executed animation can often deliver a few thousand more. We have the experience and expertise to conceptualise
exactly what form and shape these pictures should take. Illustration and animation can be the most effective way to communicate complex ideas. So too can it be a fantastic method of creating a unique tone and mindset for your brand. By injecting a sense of fun into internal or external marketing communication you can make that emergency procedure or 5 year corporate roadmap stand out and engage with the audience.
From seductive beer labels to dynamic advertising campaigns to inspiring storybooks our team has done it all. Weve used 135 words to tell you about it here. There are thousands more waiting for you in our portfolio!
These days many people want to believe theyre the next Spielberg. Before you switch on the phone camera please take a moment and keep reading. Quality content creation is critical if you want people to take you seriously. This means capturing the story and essence behind your brand building that all-important emotional connection with your customers. And it means doing so in a way that is technically competent and expertly directed.
We manage everything from storyboarding to talent and location sourcing to shooting and full-scale production. I#39;m working with a shoestring budget we hear your cry. Thats where we can make a big difference with expert attention for the small details. With creative thinking we can ensure a little can go a long way and in doing so ensure your brand looks its best.
Were measured and mindful in our approach to brand activation looking to create experiences that best stoke brand awareness and reward market engagement. Here its about more than simply generating buzz. We interrupt connect and capture attention – ensuring these encounters provide both immediate and long-term ROI.
Through our network of partners across Australasia we can execute these experiences anywhere anytime in every way shape and form. Its why our clients love this immersive form of B2B and B2C marketing – from trade-shows to penthouse parties to town squares they can make a major impact.
Whilst these are challenging times we are seeing incredible opportunity for growth and innovation across New Zealand. Many organisations are pivoting their offering and reaching new markets in light of evolving consumer behaviour. At Feast our work has always been deeply rooted in strategic thinking. Our suite of workshops has been refined over the years intended to drive the conversation towards strategy growth and innovation.
