Some details
Joystream is a blockchain platform operated by its users.
EL Passion',s task was to create a full brand identity reflecting the brand',s joyful spirit, feeling of community and freedom.
At the very beginning, the client came to us for a test-run. We conducted a design workshop that helped us to get a better understanding of the
platform, its assets and tech challenges. This showed us that the product so unique requires a fully individual approach. We created a powerful branding from scratch, combining symbols of the ancient culture with modern technologies. In the next steps, we sketched an unusual logo, illusrations, and iconography using mosaic and geometrical patterns. Creating a branding palette we applied three primary colors: white, blue and black that indicate key values of the company.Not only have we designed a full brand identity but we also had a chance to incorporate it into a new &, refreshed Landing Page for the platform.
To ensure smooth front-end delivery, a front-end developer was consulting the project already during the UX/UI design phase. When the design assignment was finished, he started working on the project full-time. On the front-end, we used static site generator Gatsby and hosted the website on Netlify. To meet all Joystream',s requirements regarding UI we utilized Storybook for creating component library and Enzyme for snapshot testing.
The whole team delivered a fully-functional and modern website for Joystream. The product got positive feedback both from the business owners and final users.