Some details
The client was a German startup on a mission to revolutionise audio content market targeted at women in the DACH countries. They wanted to develop a progressive web app with a subscription-based audio streaming service with erotic stories.
In order to recognise the needs of femtasy, we proposed them a session of two workshops: Design
Workshop and Scoping Session.The first workshop was focused on analysing the target audience through empathy maps and reviewing the client',s research findings. We created 2 personas for femtasy',s users and defined a high-level customer journey for the application. To finish the session with tangible outputs for the next stages of the project, we conducted a Design Studio. We focused on the most problematic areas from the user',s perspective - steps in the journey which could be difficult mostly on an emotional level.
During the second workshop, EL Passion team worked on a detailed customer journey, where all the steps were listed, along with decision trees and prioritisation for future steps. Within a couple of productive hours, we have built the initial product backlog for 3 versions of the application, trying to prioritise the features to provide maximum value for the users.
Both workshops allowed us to leverage the client',s knowledge and our expertise to kick-start the project with a solid foundation and a sharp focus in mind. It helped us cut the time spent on establishing the details of the cooperation, user journey and let us start working on first screens straightaway.
32000+ orgasms achieved. Over 140 stories and growing 5 every week.
Check out more details on our website: https://www.elpassion.com/projects/femtasy
