Some details
Espeo’s key solution was the creation of an API for frontend applications and the development of two native apps (iOS and Android). The team knew that the UI was especially important: the app was made to look good and be easy to use.
The app combines activity tracking and charity: attracting users wanting to get involved in a good cause. Further engagement was possible through events that triggered push notifications.
Conversion was a major end benefit, and the possibility to analyze those conversions drew more sponsors to the application.