Some details
Problem: high churn rate, falling ARPU and problems with predicting best buys for their clients
Solution: AI and predictive analysis solutions implemented to better understand customers’ preferences. Predictive models analyzing millions of records to design behavioral patterns and provide the consultants with scoring information showing the probability of resignation along with the
probability of interest in specific products.Results: Thanks to the predictive models anticipating customers', buying preferences, our Client was able to reduce churn by 20% in less than 6 months.
