Some details
The Content Management Platform is a professional platform for wireless carriers and multimedia content providers to acquire, market, sell and distribute any kind of digital content. To increase the user experience and lower the costs of building and using such platform the VCMP was created as an integrated and complex solution to manage multiple Wap/Web storefronts, sales channels and payments collecting mechanisms. The VCMP
provides Web interfaces for content providers and marketing teams to easily manage content, storefront presentations, branding and navigation, and apply content and business rules. Content can be managed and stored locally, within the platform or sourced externally from third parties. The VCMP includes advanced personalization and social community features including crosspromotions and recommendations based on users profile, usage history and preferences.The VCMP is used for every kind of content sales form music in subscription model (both with and without DRM) through games, and pictures up to video streaming and Mobile TV portals. There are several dozen content stores and portals powered by VCMP in Poland. Many of them coexist on the very same instance of the platform. There are different business models used.
The VCMP allows to create unlimited number of Wap/Web storefronts, presentations and promotional pages and freely define sales models, payment mechanisms and marketing rules. Content can be easily added to each of those channels and unique rules and prices can be applied.
The Muzodajnia portal is a good example of how VCMP allows to manage different sales channels &, presentations, promotions and sales models. It is the music store available on WWW, WAP and ODA
