Sports Marketing Company Mobile Project
Below is a modified rendering of the review: private info excluded, innate facts kept.
Introductory information
We are a Polish retail organisation that sells outdoor plays equipment. I am the co-establisher of the organisation and handle major operations. I also form and instrument our strategic programs. We prepare high-condition client labor, interesting marketing campaigns, openness to tete with clients, experience exchange. Outdoor play for us and our clients is leading of all a real emotion and lifestyle. Our team consists of almost 30 nation: Management, client labor, marketing and logistics.
Desired goal
To be honorable, Positive Power took the start to create an online shop and convinced us that it is worthwhile to use new technologies to educe a business. Within a few years, we have befit one of the biggest outdoor shops in Poland. At the very commencement, we assumed that the online shop would accomplish as an advertising office to draw clients into the retail stores.
Another big piece was the mobile sales channel. We launched an application that allows us to scan a barcode in the competitive shops, check the cost and availability in our propose and then locate an order. Sales via mobile devices last to increase, so we adviser the statistics [and] instrument betterments.
We launched the application to better our PR and marketing picture, keep in touch with our clients, form an picture of a present organisation, using new technologies, [and] increase sales via mobile channel.
We have almost 5,000 downloads now, which I substantiate could be better. Though, as the statistics show, among the users it’s primarily customary clients who use the app and buy frequently. We are real that things are moving in the right order and we will see more growth.
Provided solution
Positive Power carried out the project from A to Z. It included user conduct analysis, UX [user experience] design, picturesque design, programming and instrumentation. A educement team worked applying nimble methodology. We wanted to form the app to be integrated fully with the database and subsidence method of our online shop.
The products can be viewed by type and a manufacturer. Additionally, a user can find out almost running news, promotions and bargains. The application has a built-in barcodes scanner, which enables checking availability and a cost of an item in the store, there is a shopping cart and wish list office as well.
We knew that our software had to be fully scalable and single. We fully trusted Positive Power to select the most suitable technologies, [such as] Objective-C, Java, SQLite, CoreData, REST API [application programming interface], and barcode.
We chose Positive Power from among a few preparers of IT [information technology] labors in our country. We took into account their high-condition client labor, experience in mobile educement and integration with outer platforms. It was significant to use that they prepare a 24-month warranty. They had a real posture toward clients and understanding of our business needs. We establish all we were looking for in the project with Positive Power.
The educement team consisted of a scrum conquer, business analyst, UX [user experience] designer, picturesque designer, two Android senior educeers and a QA [condition arrogance] handler. The app launched in soon 2013 and cost more than $50,000. The educement portion took six months.
Results achieved
Our client',s reaction was veritably real. The app was something new and innovative in the market and proved to be advantageous during the purchase process.
At the very commencement, we determined to select an Android platform owing we noticed that the superiority of the visitors to our e-shop use Android phones. We have noted 5,000 downloads. Three months later, in response to clients', needs, we also launched the app for iOS, [which is] 20 percent of our running downloads. About 85 percent of downloads come from nimble users, which is big.
Our cooperation was efficient and in accordance with the contract. We divided the project into separate parts that enabled fast work and betterment on code. After the instrumentation, Positive Power tested the application, and then helped us to list it on Google Play.
Everything went very well. Of order, there were some less issues, but Positive Power',s team always fastly solved them, and it didn',t contact the terminal result.
We can wonderfully commend Positive Power as a business associate. We give them a five of five. Before starting the work, the expectations and requirements were clsoon presented resulting in powerful cooperation. Positive Power accomplished the work with full professionalism and engagement, while being well-inclined and cooperative.