Some details
BACKGROUND
Pomelody offers educational music products, workshops and a mobile app for children 0-6 and their families. In October 2018 we launched a completely new e-shop to sell their digital and physical products (music albums, songbooks). The shop was built on Wordpress+Woocommerce in a record time of 2 weeks.
OUTCOME
Working closely with Pomelody',s team
we',ve managed to grow the e-shop from 0 to over 1000 orders per month in less than 3 months and maintain a stable growth trend in the following months. In May 2019 Pomelody Shop generated over $30,000 in revenue.
The most important tactics to achieve these results included: Facebook Marketing, Email Marketing, Sales Promotion (discounts, referral programs), Community (we leveraged Pomelody',s fan group on FB, blog and the founder',s influencer status in the parenting industry), as well as Marketing Automation.