Some details
In mid 2017 we joined forces with Brainly to help them create a growth acceleration strategy for the Indian market. The strategy combined such channels as search ads, social media ads, content, SEO, mobile and PR/Media. Skalski Growth team managed PPC campaigns in search, social media and mobile, as well as supported the internal team in executing other parts of the plan.The new strategy was a tremendous success. In the next
few quarters Brainly India has shown an outstanding 200% year-over-year traffic growth rate. As per Similarweb',s data, it has soon reached over 30 million visits per month and become the largest educational website in India.In terms of PPC, this cooperation helped identify an extremely cost-effective acquisition channel for mobile app users. Soon it',s been implemented in other Brainly markets as a best practice.
