Some details
BACKGROUNDParkalot is a small startup offering a web-based solution for workplace parking management. It was founded by Lukas Patecki as a result of his own bad experience with workplace parking in one of the large corporations in Krakow, Poland. Lukas coded Parkalot web app and launched the product in 2016. He’s managed to organically acquire his first paying corporate customers. For most of the time, he’d acted as a product
manager, software engineer and customer support at Parkalot.Lukas looked for someone to help him with defining the right business model for his product and gaining the initial traction to confirm the product-market fit.OUR COOPERATIONSkalski Growth helped Parkalot with their business model by redefining its value proposition messaging, pricing model and customer relations.To ensure the right online presence, we’ve decided to move the main website and landing page from about.parkalot.io to parkalot.io – to make it more accessible and intuitive for new users. We’ve completely redesigned the website to make it clearly communicate the product and increase conversion.We’ve tested multiple acquisition channels – including paid search, display, paid social, email marketing, direct outreach. In each of the channels we’ve run at least few campaigns and iterations to verify their value. The most successful ones have become a part of the Parkalot’s marketing playbook – to the large extend being automated and standardised.In order to improve user activation, we have introduced email drip campaigns for new users, organised webinars, co-designed an in-app onboarding process, as well as created guides and FAQ section.OUTCOMEAs a result of our cooperation Parkalot has improved a number of metrics, including:weekly active users - by 10xrevenue per subscriber - by 5xpaying corporate customers - by 4xNowadays, Parkalot is used by dozens of medium and large enterprises around the world. It also keeps growing at a rapid pace.
