Some details
This mobile app design and web design for BMW Poland is a helpful tool for car owners who tend to forget about the crucial things, such as yearly inspection. BMW noticed that, in particular nowadays, many people use their phones to keep track of important appointments and dates, and they decided that implementing a virtual garage app will be helpful to their customers – especially those who
have to manage a larger fleet of cars.After the user has downloaded the app and registered, they are able to add cars to their virtual garage. To make this process easier, the app was equipped with a QR code reader that can read the code from the car’s registration, instantly inputting all the necessary data into the app. Integrated notification system was able to then remind the user about the upcoming annual inspections or a scheduled maintenance visit for each car.
Moreover, the app was designed to make the lives of the BMW owners easier through its UX/UI design – for example, it helped recognise the controls lighting up on the control panel, as we all know that some of them appear so infrequently we may not know them by heart. The app also cares for the user in case of a road emergency – such as a flat tire or a crash – by showing simple, step by step instructions.
In addition to that, the app gave BMW a well-developed after sales option, through which it was able to suit their offer exactly to the cars the owner has in the virtual garage.
BMW noticed a significant improvement within the users of the app: fewer missed inspections, timely maintenance and appointments made specifically to target certain issues – once the driver was able to recognise the control that lit up, they could be scheduled for the appropriate amount of time for service.
Additionally, sales of car paraphernalia went up – BMW owners were more willing to buy products when they received a tailored offer best suited to the car – or cars – they own.
