Some details
ABOUT
Founded in 2005, Key Ingredient is based in Austin, Texas, and features more than 2 million recipes that have been shared by cooks over the years. With about 3,000,000 unique visitors per month, their largest demographic segment consists of millennial home cooks.
CHALLENGE
The website, despite its long existence, was poorly optimized for SEO and the design
required some refreshment, especially on the mobile site, because the majority of the users access the website from a mobile device. Another issue was that the page loading time was highly insufficient. The code itself contained a lot of legacy code, with outdated libraries and unused features.STX Next Delivered
- Site speed improvement (4-5x faster)
- The highest SEO ratings due to front-end, back-end, and sitemaps improvements
- Streamlined technical stack by moving categories to elastic search (removing Oracle), moving pages to site (removing Unbounce)
- Moved ad code to site for better targeting, and higher revenue (managing ads and vendor in Doubleclick)
- 4,5 TB of unused stored data cleaned
- Secure https protocol, instead of previously used http
- Fully responsive web design (still in progress)
- Food industry articles available to users
- Admin Panel, redesigned and upgraded with new tools (such as image management)
- Automated tests (Selenium, Behave) to increase site quality
