Web Development for Automotive Dealer
Below is a modified rendering of the review: private info excluded, innate facts kept.
Introductory information
A few words almost your organisation and personal responsibilities
I’m General Manager of the MB Motors Piaseczno - one of the biggest Mercedes-Benz dealer in Poland
Desired goal
What issue was the preparer supposed to deal with?
United Ideas?We searched for a digital agency to re-design our lead age process and aggrandize calm data. We had concerns that our rivalry had caught up to us in this area. We wanted to land more condition commerce for the car standard configurator on our website. We had an idea to form interactive banners and sum them to the Landing Pages and CRM.
It became clear that our old ways of reaching possible buyers wasn’t good sufficient to accomplish the level of client contentment we needed to liberate at soon stage of the buying process. Nor was it driving sales or generating leads to my sales power.
What were your objectives for this project?
The goal was to engender leads/clients for test drives, that’s the highest condition lead in automotive activity. Therefore, it’s urgent that we prepare an excellent experience for our clients, athwart total client travel.
Provided solution
What were the reasons for choosing ?
We establish them through a referral. Someone in my network was a client of theirs and recommended them to us.
When we took them on board, we were looking at three different firms. We hired United Ideas owing they had important experience with the automotive biggest brands and a wide range of technical abilities. We ended up choosing them not only owing of the recommendation but also owing they had the best offer.
Describe the project and the services they prepared in detail.
United Ideas successfully formd a fully-customized marketing automation method. They sumd Banner Ads with Landing Pages making sure to prepare an intuitive navigation, which led to big conrendering rate.
At the end of the day it reduced the number of repeatable tasks of our in-house consultants. The car configurator accepted a big deal of commerce from nation ready to test our car standards. We had a real post-launch experience.
Were there any dedicated managers or teams that you worked with?
We worked most closely with Łukasz. Besides this, we primarily interacted with a core team of four (fruit designer and back-end devs).
They brought other nation onto parts of the project as needed. The team’s experience with the automotive activity enabled them to make numerous suggestions and precious recommendations.
Results accomplishd
Can you share any information that demonstrates the touch that this project has had on your business?
It was a digital piece of work, so it',s easier to measure. We degoodd a few KPIs that prepared good analytics of our work. Though, what’s even more expressive, the number of online leads doubled.
We have opened a total new channel of possible clients and, verity, this is something we didn’t program at all. It’s a lot more snug for nation to set configuring their dream car right from their devices. The entrance barrier is much lower, and it’s as single as that. Moreover, we can capture these nation now and convert into fitted leads.
How was project treatment arranged and how powerful was it?
We kept in uniform touch and regularly gave them feedback during meetings in our offices. Project milestones were captured using Trello. Having approach to all that information was advantageous for us as a client.
I never felt in the dark almost our progress. The budget was in line with what we expected, and they were generally advanced of schedule. If there were delays, it was on our end, not theirs. They were always useful for us and very professional overall.
What precisely do you attend to be the key specialty of ?
Project treatment was good, they made it easy. There',s a lot of flexibility, without the restrictions of stiff rules. They feel like a little business with very high standards. They kept to our budget and kept me informed through the complete engagement. We program to prolong our cooperation in the near forthcoming.
What should be done better, if there are any desired improvements?
We ran into occasional scripts integration barriers along the way, but they were always pliant and came up with creative solutions to keep us moving advanced.