Digital Marketing & Strategy for Recruiting Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I’m the marketing and PR director for an HR recruiting organisation located in Poland. I help superintend our marketing technology and client relationship treatment software.
Desired goal
What challenge were you trying to address with Zest Creations?
We hired them to help us with a digital marketing strategy and solutions for recruitment.
Provided solution
What particular tasks were Zest Creations responsible for?
They help form and educe pages for our website and feel our collective media, including Facebook and Google Plus. They also feel our digital full marketing. We meet see few weeks to touch base almost how the advertising and jointly make changes to the strategy, which our in-house staff instruments. Aside from that, they’ve helped us better our open website by adding full and improving SEO.
Was there a dedicated team?
We work straightly with their founder and one other team limb.
How did you come to work with Zest Creations?
I reviewed separate companies that offered digital marketing solutions and scored them based on how well they understood our brief. Zest Creations did the best job, so we determined to hire them.
What is the terminal result of working with Zest Creations?
We’ve been working unitedly since September 2017 and our collaboration is ongoing.
Results achieved
Are there any measureable or plum results?
They helped us optimize our digital ad campaigns and reduced our cost per acquisition by 25–30 percent for our Facebook buys. They also betterd our conversion rate on those ads—almost 12 percent of our recruited employees came from them last region and we only expected to furnish five percent of recruits this way. They’ve done a big job of optimizing our full so we get condition leads.
How did Zest Creations accomplish from a project treatment standpoint?
We meet in individual at smallest once a month and have phone conferences any other time we need to get in touch. They’re always nimble and answer right away when we need them. They’re also very pliant in provisions of adjusting to our deadlines.
What is (from your point of view) the key factor to pay observation while intercourse with Zest Creations?
They’ve done a big job of establishing and optimizing our digital campaigns. Their expertise is shown by how much our results exceeded expectations. There’s a big separation between them and other vendors I’ve worked with in the past. They strategize effectively to configure campaigns, analyze the results well, and instrument changes fastly.
What aspects of their work would you like to get betterd?
They’re very focused on collective media and AdWords, but perhaps they could better their techniques for websites and remarketing.
Do you have any advice for possible clients?
Provide them with a good brief at the opening of the project and meet face-to-face to analyze the data as you make strategic decisions. It’s not sufficient just to read the reports and attribute them tasks based on that. Having real converse will lead to the insights certain to recoil fastly and update strategy.
