Ben Lee, CRO & Co-Founder at Rootstrap: Qualified.One profile

Ben Lee


CRO & Co-Founder, Rootstrap

Location: West Hollywood, United States

Rootstrap team worked with Key clients:  MasterClass | Google | Salesforce | Universal Music Group | FanBread | Cash Money Records | Spotify | Snoop Dogg | CES | Disney | Tony Robbins | Microsoft | Epson | Loftey | Ericsson| Die Antwoord | Live Nation | TikTok | adidas

Most agency owners think their business will scale itself.

The truth is, I learned the hard way that it doesn't.

I've helped 500+ brand names generate a combined $700M in revenue and 500M+ downloads, as founder of Neon Roots. We’ve worked with companies like MasterClass, Spotify and Google to scale their code and their revenue.

I was named a Forbes Top 15 Influencer, got an Inc. 30 Under 30 award and taught the first-ever university course on augmented reality @ USC.

Before leaving my last agency (Rootstrap) I grew the business to 8 figures in billings, expanded to 150+ full-time employees across 3 continents and landed us on the Inc. 5000 list 3 years in a row.

Now, I'm in full-time coaching mode...

Why coaching?

— I attribute 100% of my success to my executive coaches — Agency owners need help creating predictable pipelines (more important than ever)

— I know how to hunt for top talent and build a killer sales/marketing team that enables business owners to take a step back

— You don't scale to 8 figures waiting for clients to come to you

“No one expects a tennis player to become the next Serena without coaching. Why would the next great CEO be any different?"

I've personally been a part of two exits, one international merger, and 500+ digital product launches (Rootstrap and Neon Roots). I'm more than equipped to play your CTO, life coach, or therapist. Whether you need help hiring a rockstar sales manager, creating a marketing department that consistently hits revenue goals, adding more notable client logos to your website, improving client acquisition, budgeting or getting paid to scope projects, I'm here to be your guide.

My goal with coaching is simple: teach creative business owners how to turn their agency into an investable and sellable asset worth 8 figures or more.

Want to jump on a call to see if we should work together? Shoot me an email [email protected]


By age 18, Lee became a manager in a nightclub. Lee started Kitchen24, a restaurant.

Lee has taken a leading role in businesses related to software development, food and entertainment. His two development agencies have merged to become Rootstrap: a digital development studio with offices in Los Angeles, New York, Uruguay, and Leipzig. Lee is a columnist at Forbes, Huffington Post, Inc. and Business while leading Rootstrap as the Chief revenue officer.

In 2011, Lee became the co-founder and CEO of Neon Roots, an application development company based in the West Hollywood area of Los Angeles, California.

Rootstrap was dubbed by Inc. as one of the "Fastest Growing Companies in America".

In 2015, they received a BMA award for The Best Mobile App Development Companies in the USA.

Ben Lee Qualified contribution

alt How to Deal with Haters and Bad Reviews on Tiktok, Instagram and YouTube

Today we're going to be talking about something very important: what to do if you've got a lot of haters and trolls on the internet?

alt How To Make Your CV Stand Out During COVID-19

Do you want the job of your dreams? Are you wondering why you're top in class and you're still not able to get a call back or get recruiters to respond to your email? Well, I got news for you.