Complete refresh and restructuring of innovation department website inside UW school of business
CoMotion is the University of Washington',s innovation hub and our objective was to create a new website that represented their diverse and expansive business units.
This website had to function as both a valuable storytelling platform as well as maximizing a user',s understanding of CoMotion and… what it does. Since CoMotion has an array of different user groups, in the past it was difficult for users to get to relevant content.
In addition, the new website had to be “self-publishing friendly” in order to allow CoMotion to be fast and nimble as new content is refreshed regularly due to the nature of the innovation space.
As a result we built a robust yet easy to navigate platform where CoMotion’s stakeholders can showcase the great work being done at the innovation lab. The backend was also rebuilt to a user friendly CMS.