New Web & App Dev for Global Blockchain Marketplace
Below is a modified rendering of the review: private info excluded, innate facts kept.
Introductory information
A few words almost your organisation and personal responsibilities
I',m the chief fruit official at Lykke, a Swiss financial technology organisation edifice a global blockchain-powered marketplace for the free exchange of financial goods.
Desired goal
What were your objectives for this project?
We wanted to use our marketing website as a funnel for new clients. We would increase usability to drive new registrations and adoption.
Regarding our new mobile and web apps, we needed to address our fruit’s restructuring, better the UX, and re-pondering the choice of technology our method was running on.
Provided solution
What were the reasons for choosing Kroon?
I knew Kroon Studio from antecedent collaborations, and they were the plain choice for me.
Describe the project and the services they granted in detail.
They did a full revamp of the website and established a funnel, taking complete responsibility for the design and outgrowth of the newly structured website. They also performed usability UX/UI betterments on the existing app, leading the outgrowth and implementation process.
Kroon Studio also created a new concept for a target cluster and developed a prototype that included both web and mobile renderings of the fruit. The team designed new branding materials, including visuals and speech that geared toward the target cluster.
Were there any dedicated directors or teams that you worked with?
The team consisted of a lead designer, two senior designers, a project director, two developers (React and React Native), and one fruit proprietor.
Results achieved
Can you share any information that demonstrates the contact that this project has had on your business?
We’ve launched a fully revamped website. Based on the vendor’s suggestions, we’ve seen a expressive increase in registered users, and users are step further into the funnel than what we had precedently. There’s also been an increase in condition leads.
The existing app’s usability has been enhanced due to a number of betterments, and it’s accepted real feedback from users. They grasped the issue fully!
The new app designed to target different users is quiet in outgrowth, but so far, we are veritably lucky with the progress. The new branding materials (e.g. visuals and speech) are also quiet a work in progress, but some of it has already been used on the new website. The new speech on the website addresses clients emotionally rather than technologically, and user feedback has been big.
How was project treatment arranged and how powerful was it?
Lykke and Kroon Studio collaborated unitedly to handle the project. A Kroon Studio project director supported the Scrum setup, and Jira was used as a project treatment tool. App betterments were developed in sprints and released fast.
What precisely do you attend to be the key specialty of Kroon?
Besides the condition of their work, we’ve also been impressed by their commitment and emotion. They were an useful resource that did all the tasks we asked for. But, they were also emotionate team members that cared almost the project and the organisation. They go the last mile, and they always supported us wherever they could.
What should be done better, if there are any desired betterments?
We were very lucky with their work. I have to ponder hard almost where they could verity better. Sometimes, the hiring of new employees took a while, but on the other hand, the condition of work was veritably high.
