Some details
The challenges: To make the resource which will be stylistically different from other dealer centers, but at the same time it will meet all standards of the VOLVO brand. Special attention should be paid to the fact that the resource must provide a full range of services for the sale and service of vehicles. For regular improvement of the SEO-positions text blocks should be put on the website
which will be regularly updated.The solutions: The system 1C-Customer was integrated into the website. In the section “Vehicles in store” the models of cars, sales, vehicle configuration and other information about cars are daily updated. The website users always know exactly which car and for what price they can buy vehicles in the showroom today.
The text block with background photographs are placed at the bottom of each page. Such a presentation of the information is correctly integrated in the structure of the website and it allowed to fulfil one of the goals within the SEO-advancement.
On the homepage of the website users can see a great amount of elements which lead to the inner pages designed for selling certain vehicles and services. So, the user can find the necessary information about certain vehicles and services for a few seconds on the homepage.