Some details
This is the leader of the black caviar industry in Russia. The company manufactures ⅔ of the total amount of osetra caviar in the post-Soviet area.
The challenges:
- To upgrade an outdated image of the company, to integrate a new corporate style, to achieve a new level for the company in order to attract new clients and to promote the
“Russian Caviar House” to the world market as well as to show productive capacity of the company.- To make an attractive design and most convenient navigation for users, to provide customers with better feedback.
The solutions:
- In the design of the website parallax-effects are used within scrolling. The chronology of the company development is presented from year to year in the form of infographics. In the creation of the website the corporate colours of the company were used - black, white and gold.
- It has got a simple navigation of the website, the section “Score” is included where users can order any product of the company range. Customers can contact with a company specialist through a special form.
- The vertical scrolling was chosen and the emphasis was focused on qualitative images to make the resource highly attractive. The whole cooking process, packaging and product sales are shown in the video on the home page. The potential client can observe the productive capacity of the company and the manner in which the product was manufactured.
Project duration: Feb. 2018 – Mar. 2018
Website: http://russian-caviar-house.ru/
