Some details
This is a group of companies leading in the market of Korean medical equipment in Russia. This company connects brands of medical technology in different fields. Also it‘s a supplier of advanced technology into the Russian market.
The challenges: To make a strong branding resource combining six fragmented websites of the company belonging to the holding of Ordamed
Group Russia. it was also required to provide each brand awareness and identity within a big single system. The major challenge was in that all the companies are diverse, they have their own history, brandbooks and design.To integrate a product catalogue into the website according to the sections nd directions of the company as well as to provide all types of customers (dealers, owners and doctors of private clinics, doctors and leaders of state medical centers) with more detailed information about each product.
The solutions: We integrated the system BItrix24 into the website for convenience of staff members and customers where all the data are displayed left by customers as feedbacks. The data are addressed to specialists of certain companies depending on the type of request. For each company a private chat is integrated. Sch moves let us avoid confusion and systematise work with clients better.
We designed a convenient catalogue and the filter for all types of products depending on its belonging to the specific company. The catalogues are presented on the home page into all the company cards and in the main menu. We organized the navigation in a manner that a user can reach a needed page and get necessary information for a minimum amount of clicks.
Project duration: 2019 – ongoing
Website: https://ordamed.ru/