Some details
VirtoSoftware is a SharePoint-oriented company, who builds SharePoint and Office365 apps, provides consulting and training. In this project I am responsible for product messaging &, marketing, lead generation and nurturing of the prospects to opportunities. Digital channels in the project include PPC, SEO, social network ads, email nurturing and video marketing. Under my SEO guidance the organic traffic grew by 54%, the
number of trials grew by 35% resulting in the best sales month for the last 5 years.
